Publishing ::

Circulation Services

Highest conversion rates in the industry leading to lower CPN Strict adherence to BPA and ABC guidelines Reliability of service – All projects till date completed on time and within agreed list size Fast turnaround while maintaining conversion rates and keeping costs within control Every single call resulting in a positive outcome (complete) is screened by our quality department A supervisor for every 8 callers Zero subscriber complaints or minimal complaints 100% digital call recording (this will soon be a mandatory requirement as per BPA and we have been doing it forever) Workforce management software to automate break times and rosters (depending on slack times) Detailed, accurate and real-time daily reports Customized reports of every conceivable nature (by demographic, etc.) and statistical analysis on those reports Remote monitoring facility Transmittals that never need to be re-done

At Octagon, we understand that the quality and accuracy of our data is critical to ensuring you pass all circulation audits as well as maximize your advertiser revenue. That’s why we implement a rigorous quality assurance process across every phase of the calling campaign.

Our full-time quality assurance department is staffed with highly experienced personnel. Our staff monitors live calls (providing feedback/ensuring rework when needed), conducts spot callbacks and also performs back-end accuracy verification checks on every file that we send to our customers.

At Octagon, we also take pride in the fact that we have been called on time and again to finish projects that were in a state of mess after being initiated by a less accomplished vendor.

Telephone Research Services

Advertising Effectiveness Studies Customer Satisfaction Surveys Editorial Research Customer Loyalty Monitoring Surveys New Product Surveys Competitive Benchmarking Competitive Intelligence Image & Branding Studies

We have extensive experience in conducting Computer Aided Telephone Interviews (CATI). We have conducted hundreds of surveys by telephone. We've interviewed business executives and consumers to produce valuable insights for our clients.

Interviewers receive training on market research interviewing techniques, open-end administration with probing and clarifying techniques, proper screening procedures and telephone etiquette.

Our process is proven to :

Eliminate the potential of influencing answers and contaminating data Queue questions in logical sequence to maintain a smooth flow Save time and money by reducing or eliminating post-launch changes Properly qualify respondents Help ensure data accuracy Increase question clarity

We ensure compliance with all market research (MRA, CASRO, CMOR) guidelines.

We obtain a high response rate for all telephone-based surveys without alienating respondents.

Database Services

Database lists go out of date fast. On average, 1% of the records in a database accrue some error every week - adding up to 50% each year.

Secondly, in many companies, different departments have their own databases – and none of them relate to one another. They may not even be in the same format. Which means your company could be sitting on a wealth of customer data that departments such as sales, billing and service can’t access, share or exploit. So you’ve paid for it but can’t use it to enhance sales and expand services.

To overcome these problems, we can :

Interview customers and contacts for missing, new and corrected information Provide annual " database housecleaning " service Correct and consolidate all databases into one without losing any information Provide database in any software or format you desire Work with departments to include the data they need

Furthermore, your business maybe collecting endless amounts of important information like customer surveys, patient information, mall intercept studies, complex questionnaires…the list is endless. But if all that data is on paper, it can be unwieldly, if not impossible, to track, analyze or leverage. Octagon knows that the real value of data is your ability to use it. We take the information you have collected and increase its value by converting it from paper to electronic files so it can be tracked, studied, related and, most important, used. And, unlike ordinary data entry companies, we understand the many ways information might be used. We optimize your data using customized formatting in an analytical package for easy analysis. We provide your data in any software format and make it easy for you to expand the database as you need.